An AI-Powered Marketing Suite that Allows You to Scale Content Creation

There are a number of AI-powered marketing suites on the market that help marketers do more with less. The major marketing automation platforms out there also have enhanced their products with AI-powered add-ons like Marketo Engage and HubSpot Breeze. These allow you to create targeted, personalized content that leverages your existing customer data in a platform you already have access to. However, if you’re a smaller marketing team without access to enterprise-level software and need help scaling content creation capabilities for your marketing efforts, Blaze might be a good place to start.

Build Your Marketing Profile from Scratch With AI

Think of Blaze.ai as what it would look like if Canva and ChatGPT had a baby. When you start your free trial, it asks you to input your business URL and the software scans your website and comes up with a comprehensive business profile, I plugged in aiforb2bmedia.com as a test. The business profile includes details on:

• Market Positioning
• Direct Competitors
• Competitive Advantages
• Customer Demographics
• Products and Services (this was the only one that was a little bit off, probably because AI for B2B is a content site, not selling products or services.)
• Growth areas
• Value Drivers.

It even created a brand story and mission statement which I included below:

The AI for B2B Media Brand Story

Founded by Paul Brouch, AI for B2B Media emerged from the need to support media and marketing professionals in navigating the rapidly evolving AI landscape. With a background in media and technology solutions, Paul created a platform that not only informs but also empowers professionals to leverage AI for enhanced productivity and competitive advantage. This journey reflects a commitment to innovation and excellence, providing valuable resources and insights that enable businesses to thrive in an AI-driven world.

Mission Statement: “Empowering B2B media and marketing professionals with the knowledge and tools to leverage AI technologies for enhanced productivity and growth.”

Next, it offers to create a visual style for all of your content. The source image can be a person, place, or product. I uploaded an AI-generated image that I frequently use for promos. It asked me to upload more sample images, so I grabbed a few images that I previously generated for articles and loaded those. Next it moves on to brand fonts. You can select from their font library.

Choose your Marketing Channels

I signed up for the Starter Plan which includes 3 distribution channels. Higher subscription plans get you access to more. You can choose from popular social media channels like LinkedIn and Instagram, video distribution platforms like TikTok and YouTube Shorts, paid ad platforms, WordPress, and Mailchimp. I chose the social media channels LinkedIn, Facebook, and X (formerly Twitter). From there it creates a number of topics for your first week. In my case, it created 33 different topics and asked me to pick the frequency of the posts before auto-generating your first 2 weeks of content and scheduling those posts. Blaze will continue to create and schedule content on an ongoing basis and gives instructions on when to check back to review the posts.

Review and Edit Your AI-Created Content

From here, you’re brought to your calendar where you can view the social media ads that Blaze created for you. I scrolled through the first several weeks and all of them looked pretty good. The tone of the ads is more in line with selling AI services, but again, the Products and Services section was a little bit off. You can edit the image copy or design for each post if desired by clicking on the editor in the right-hand side of the screen or by asking the Blaze AI editor (left-hand side of the screen) to do it.

Once your content is created, you can schedule your posts by connecting your social media or other accounts from the Home menu. Also available are options to add content preferences, additional source documents for Blaze to reference, and upload additional images and videos to be used in posts.

Overall, I was pretty impressed by the quality and quantity of the posts produced. I’ll have to come back and check out some of the video generation and other ad features. There’s a lot to like here.